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Ke Han, Takahiro Chiba, Shingoh Iketani, and Akinori Ono (2009), "A Comprehensive Model of Anxiety of Gift Giving," presented in the 10th International Business Research Conference held at Dubai, UAE.
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Cheryl A. Luczak, Waldemar Pfoertsch, Frederick Beuk, & Jennifer D. Chandler (2007), "In-branding: Development of a Conceptual Model, Academy of Marketing Studies Journal, Vol.11, No.2, pp.123-135.
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Michael G. Harvey and Ilkka A. Ronkainen (1985),"International Counterfeiters: Marketing Success Without the Cost and the Risk," Columbia Journal of World Business, pp37-45.
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Swee Hoon Ang, Peng Sim Cheng, Elison A.C. Lim, and Siok Kuan Tambyah (2001), "Spot the Difference: Consumer Responses Towards Counterfeits," Journal of Consumer Marketing, Vol.18, No.3, pp.219-235.
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Gerard J. Tellis (2004) Effective Advertising: Understanding When, How and Why Advertising Works, Thousand Oaks, Sage Publications.
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Akinori Ono and Takahiro Chiba (2010), "Determinant of Satisfaction: An Extension of the Expectancy Disconfirmation Model," presented in the American Marketing Association 2010 Winter Educators' Conference held at New Orleans, USA.
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